-->

Marketing For Dental Office

- 09:40

photo src: haydenconsulting.wordpress.com

Aspen Dental Management, Inc. (ADMI) is a dental support organization (DSO)-- a dental practice management corporation that provides business support and administrative services to contracted dental practices using the Aspen Dental brand. By 2016 Aspen Dental offered services in 33 states with 550 franchised dental facilities that serve over 15,000 patients a day. Its headquarters is in DeWitt, New York, East Syracuse. In the United States corporate dentistry or corporate dental practices such as Aspen's represents 30-40% of all dental practices. The United States Senate Committee on Finance, the Pennsylvania Attorney General's office, Frontline in partnership with the Center for Public Integrity and the New York Times -- among others -- questioned Aspen's business model. Concerns included Aspen Dental's alleged targeting of older, low-income earners with unnecessary and costly services--offering them a finance program without fully disclosing the terms. In 2015 the private equity firm, American Securities led Aspen's recapitalization in partnership with Ares Management, Leonard Green & Partners and the existing management team.


Dental Marketing Ideas for August | Marketing, Ideas and Offices
photo src: www.pinterest.com


Maps, Directions, and Place Reviews



History

Aspen Dental Management, Inc. (ADMI), the Dental Support Organization that supports the Aspen Dental brand, was founded in 1998 by Robert Fontana, who continues to serve as chief executive. Fontana had completed business school in 1991 and worked at Upstate Dental in Syracuse, New York for a few years. ADMI's predecessor was founded in 1981 and supported dental practices in Upstate New York. It was a founding member of the Association of Dental Support Organizations (ADSO). After predecessor company Upstate Dental merged with East Coast Dental in December 1997, the resulting firm was launched as Aspen Dental Management, Inc. in 1998.

There were more than fifty Aspen Dental offices within five years of ADMI's establishment. In 1998, there were 13 offices, and by April 2007 there were 106 branded practices in Arizona, Connecticut, Indiana, Maine, Massachusetts, New Hampshire, New York, Ohio, Pennsylvania, and Rhode Island. The company was initially headquartered in Salina, New York but in 2006 moved to a new headquarters near Syracuse in DeWitt. The new headquarters was designed to include a training center to cater for both Aspen Dental employees and other firms' training events. ADMI plans to move into a new facility in downtown Syracuse in 2017 and add up to a further 400 employees by 2020.

In 2010 Leonard Green & Partners purchased Aspen Dental from Ares Management for about $500 million. By August 2010 private equity firms already owned Forba and Bright Now and were bidding on Aspen Dental and Kool Smiles - the two largest national chains of dental offices in the United States. According to the American Dentists Association, dentistry is one of healthcare's "last bastion of fee-based services" making it attractive to private equity firms. Healthcare reform in 2010 was not cutting into reimbursement for dentists whereas it was for medical doctors. Dental offices sell for lower valuations and a reliable cash flow so money can be borrowed against them. Financial consultant Tom Climo cautioned that private equity firms boost profits by pressuring dentists to work longer which could lead to a deterioration in service.


Marketing For Dental Office Video



Client-base

Aspen's services are aimed at individuals who do not have an established dental routine or regular dental provider. In 2012, Fontana described a typical Aspen Dental patient as middle-aged and possibly struggling to afford their day-to-day expenses, or someone who sees dental work as "discretionary" and therefore may have an emergency dental issue arise. According to Fontana, Aspen's locations and marketing are aimed at providing services to those individuals.


Dental Office Open House Event Ideas | Office ideas, We and Dental
photo src: www.pinterest.com


Operations

The company operates in more than 33 states. Each office is staffed for general dental care.

The company is owned by Leonard Green & Partners, a private equity firm specializing in leveraged buyout transactions, particularly of middle market companies. In 2015 as Moody's was placing Aspen's ratings under review, an affiliate of American Securities--a private equity firm led the recapitalization of Aspen Dental Management Inc. in partnership with existing owners Ares Management, Leonard Green & Partners and the existing management team.


photo src: haydenconsulting.wordpress.com


Controversies

In June 2015 New York Attorney General Eric T. Schneiderman announced a settlement with Aspen Dental Management Inc. in which all of Aspen's New York offices must comply to stringent new business practices prohibiting interference in dentists' clinical decision-making. The American Dental Association and the New York State Dental Association voiced their approval. The Attorney General's investigation was the result of hundreds of consumer complaints over a decade about experiences at Aspen's New York offices. Aspen's was "deeply disappointed with the characterization" of the corporation.

"Agreement requires Aspen Dental Management to pay $450,000 in civil penalties after AG Investigation found The Dental Management Company was engaged in the unauthorized practice of dentistry and dental hygiene... agreement stops illegal fee splitting between Aspen Dental and Dental Practices; Requires Aspen Dental Management to be clear it is not a provider of dental care."

In their 2013 report entitled "Joint Staff Report on the Corporate Practice of Dentistry in the Medicaid Program," Senators Chuck Grassley and Max Baucus investigated corporate dentistry with a focus on Aspen Dental, Church Street Health Management (CSHM) - Small Smiles, NCDR, LLC - Kool Smiles, ReachOut and Heartland Dental Care.

In October 2012, a class-action lawsuit accused the company of illegally owning dental practices and of deceiving patients. The lawsuit said that the company operating in violation of laws in 22 states which allow only dentists to own a dental practice. The company responded that the accusations were "entirely without merit." The United States District Court for the Northern District of New York dismissed the case in 2015.

In a PBS June 2012 series entitled Dollars and Dentists produced by Frontline in partnership with the Center for Public Integrity described Aspen Dental's business model as one which makes dental work immediately accessible to low-income patients by providing interest free credit. However their indepth investigation revealed that patients were "being overcharged or given unnecessary treatments."

In October 2010, after a probe of complaints regarding its discount services and finance programs, the company entered into an assurance of voluntary compliance with the Pennsylvania Attorney General's office, without admitting wrongdoing. It agreed to pay $125,000 to reimburse customers of the company and $50,000 for consumer protection probes. Complaints involved services provided before May 28, 2009.

Source of the article : Wikipedia



EmoticonEmoticon

 

Start typing and press Enter to search